Edureka’s Mastering Google Analytics course will introduce attendees to the world of digital data measurement and drive analytical decision making process. Attendees will be able to appreciate the importance of website & mobile site/app data tracking, measurement and analysis for important strategic decisions. Attendees overlooking business & strategy functions will learn how to leverage the Digital Media Analytics in decision making and scouting opportunities by studying visitor segmentations, visitor demographics & geographical impacts on digital properties. Attendees who belong to marketing functions can learn how various marketing channels are working independently and in sync to generate more value for business.
Why this course ?
Mastering Google Analytics helps you measure your success factor in digital world. It helps you in improving the business by understanding your audience better. Using Digital Media Analytics you can effectively optimize your spends to maximize your ROI.
After the completion of the Mastering Google Analytics course at Edureka, you will be able to:
1. Understand the relevance of web analytics and how to utilize it in your decision making process.
2. Understand and identify the various KPIs important for a digital presence.
3. Write down, measure, assess and analyse the objectives vis-a-vis performance of your business via digital presence.
4. Understand your customers, their behavior and engagement levels through freely available and easy to use web analytics tools.
5. Understand how your marketing channels are performing and how can you optimize them for better ROIs.
6. Perform and measure A/B tests to understand the features your customers prefer, interact, engage and like on your portal.
7. Measure and analyse your geographical popularity, presence and consumer affinity.
8. Measure and analyse your customer segment to learn more about your visitors to understand the effectiveness of marketing in driving the right target audience and product success factor by their high engagement levels with your product features.
1. Instructor-led Sessions
24hrs of Online Live Instructor-led Classes. Weekend class: 8 sessions of 3 hours.
2. Real-life Case Studies
Towards the end of the training, you will be working on a live project .
Each class has practical assignments which shall be finished before the next class and helps you to apply the concepts taught during the class.
4. Lifetime Access
You get lifetime access to Learning Management System (LMS) where presentations, quizzes, installation guide & class recordings are there.
5. 24 x 7 Expert Support
We have 24×7 online support team to resolve all your technical queries, through ticket based tracking system, for the lifetime.
Towards the end of the course, you will be working on a project. Edureka certifies you as an Certified Google Analytics Expert based on the project.